How to Create an Advertisement

Admin عدد المساهمات : 929 تاريخ التسجيل : 31/12/2011

How to Create an Advertisement
1
Begin the ad creation by analysing your product and consumer

Each ad has to be made specifically for those who are interested in buying the product or using the service, namely the "Consumer", or the Target Audience.
2
Understand WHO will buy or use your product / service. Who is your consumer

Search for as much information about them as possible. If your product is already in the market you can obtain this information by conducting consumer surveys, talking to the sales people, or observing consumer behaviour at various stores. If the product has not as yet launched, use best guess strategy or existing market information. Thus you will be able to define who your buyer or user is - this is your Target Audience, or the Consumer.
o If you are selling a pencil, your target audience may be kids, students, women, men or teachers
o Are they the users, buyers or influencers? In the case of pencils users may be students, buyers are parents and influencers are friends

3
Find out WHAT is so special about your product, the unique selling proposition

Identify a relevant unique product. By relevant it should be something that the consumer needs or likes, and not that's unique for the sake of it. An example of something unique to your product but not relevant is a colourful garbage bag. The product claim you make should be credible and trustworthy - don't make incredulous claims that your product can not deliver
4
Understand WHY will they buy or how will they use your product
Why consumers buy this product category, your brand or the competitor's brand
5
Decide HOW to effectively convey the Product message
Use the information that you have collected to form a "Creative Brief" for your creative team. Normally the product benefit is highlighted in the ad by using catchy headlines and attention grabbing visuals. Don't forget to include all the information that is required but at the same time don't overload. Keep it simple and short
6
Think of when will they buy, how will they shop for it
This will help you decide how, when and where to advertise, what media is best for you; choices may be local Newspaper, web, pamphlets and many others
7
Admire your ad
It might be a great ad, but you are not sure that it will sell what you want it to sell, until you have tested it amongst your Target Audience. Put the ad out and have a questionnaire ready to find out if you have reached the audience you set out to